Bake-Off Apprentice Style

Six lucky children from Y4 and 5 were recently chosen to represent BRW at a Science Technology Engineering & Maths (STEM) event at the Nottingham Girl’s High School.

They asked schools to compete in a Great British Bake Off meets The Apprentice themed day.

They kick-started the day with case studies of festively-themed desserts from leading supermarket retailers.

Schools were asked to design a new festive themed pudding or cake based on a brief provided by the Reach Out team. These included ‘your new cake must include fruit’, ‘chocolate’ or ‘rice crispies’.

The Signature Round focused on initial ideas and working as a team to agree on a new UPS for their cakes. When the Bake Off Shop opened, children rallied in pairs to make sure they had first dibs on key ingredients. New products began to take shape and after 1 hour,  some fantastic new Christmas cakes!

The tricky Technical Round followed. Lots of mathematical problems and complicated business terms to tackle. Some schools quickly realised they would not make a profit on their cakes due to the cost of labour, utility bills and rent, and so introduced cheaper labour rates and/or compromised ingredients if their product was to be sold to supermarkets.

Finally, they had the Showstopper Round. Children worked in their teams on marketing campaigns. This was a more creative activity for children with a love for colour, art and language. The teams were marked on their jingles, logos and slogans, with extra marks available for strong branding. Once complete, there was time for practicing pitches before presenting to the judges.

It certainly looked a lot of fun, and our BRW team were particularly proud of their finished product. Looks yummy!

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